Mystery - Thriller, 52 minutes
Little Maria is mysteriously abducted while shopping in an electronics store. The desperate father begins a murderous search. Everyone is against him. Even his wife ultimately comes to believe that he himself is the kidnapper. Or is it all just a diabolical game?
An exceptionally integrated cross-media campaign. The film is heavily promoted for weeks in radio and television. The website supports and fuels expectations. Finally, the film is released not in theaters but exclusively on DVD: as a giveaway through retailer Mediamarkt. On the first day alone 20,000 copies change hands, the entire edition of 60,000 is gone within one short week. Dad's Dead tops the Austrian DVD charts for several weeks by a significant margin.
Shortlisted @ Cannes Lions 2007
Concept & script: David Schalko
Director: Christopher Schier
Producer: John Lueftner
A Superfilm production in cooperation with Mediamarkt and Agentur42.